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The development of retail technology has introduced new, more efficient marketing tools. e-trackit systems allow you to take full advantage of these opportunities.
Based on 15 years of feedback from users, we have developed a comprehensive set of reports to help you assess your product portfolio, covering items such as Best /Worst sellers, Product Margin, Sell Through etc.
You can also extract detailed profiles of customer behaviour, including channel usage, brand preferences, purchase frequency and sales volume. These can form the basis for highly targeted marketing initiatives using newsletters, e-mail, SMS or mail. These can be set up simply and driven from tills or the Office system.
Specific messages can also be sent from tills, including goods ready for collection, or more globally from the back office system.
The e-trackit EPOS system supports the latest contactless card technology. Tailored promotions can include loyalty points systems, a gift cards and savings plan.
With the data from your Office system and analytics from your web channels, marketing can be highly targeted and more responsive. With researched keywords and Search Engine Optimisation (SEO) you can bring your products to wider audiences through search engines and achieve higher return on investment from your marketing.